12/20/2023 0 Comments Idvdfor macThere’s also the long standing suggestion that Apple give up on hardware and become a software-only company. The question is how will Apple go forward? It’s been suggested that Apple transition into a digital electronics company, focusing on gadgets like the iPod. Still Apple is holding its footholds in the consumer, educational, and professional markets. While an Apple made computer is not wildly more expensive than a comparable PC (especially when you factor in the iLife products are bundled with the mac), in hard economic times many consumer PC users may not be able to afford the digital cameras, iPods, and musical keyboards required to get the most out of your iLife. Maybe this is because iLife isn’t a large enough pull to the platform. Certainly Apple continues to show a profit, but the company’s user base is not increasing. Has this plan worked for Apple? Is iLife the new killer application? It’s hard to tell. Certainly you can manipulate photos, listen to music, and make movies and music with Windows or Linux, but you won’t find the experience nearly as rewarding. It’s hard to find software that is more intuitive or feature laden than iPhoto, iTunes, iMovie, GarageBand, and iDVD in their respective domains. To that end they currently lead in quality if not sales. The current plan put forth by Apple is to turn the Macintosh into the hub of our digital lifestyle. The question is how will Apple ensure its position, if not strengthen it going forward? With the second coming of Steve Jobs and the renewed focus on innovation, Apple scrambled back from the brink to a relatively healthy company. Apple Computer is possibly in a better shape than it has been in for a long while.
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